When in the process of getting your book published whether you are doing self-publishing or working with a publisher, there are basic terms which you need to be familiar with because they will determine the direction you want to go with your project. This is especially with regards to printing and distribution of your book.
We take a look at 3 of the terms in this post.
We have covered the term offset printing in some of our previous posts therefore we won’t spend much time getting into it. This is the most popular method of printing being used in print presses today because it’s a very fast and cost effective method of producing thousands of high quality copies of your book. The benefits of this method of printing is that it’s cost effective when doing multiple copies, allows you to use almost any paper type, cover type or book dimension, allows for high quality printing and all your books are available up-front. On the negative side of things however, you will be forced to incur the printing costs before any of your books are sold, and it’s only cost effective if you are producing thousands of copies of your book.
As the name suggests, short-run printing will limit you to producing a predetermined number of copies of your book. Mostly you will be limited to a specific size as well as paper type, and the printing is done digitally. The benefits of this especially for new authors is that it allows you to cost effectively produce a few copies of your book and if you are happy with the response of your readers then you can invest in producing additional copies. The disadvantage however is that you will end up incurring a higher unit cost per book in comparison to offset printing and you have to incur the printing costs before any of your books are sold.
Print on demand shares some similarities with short-run printing in that it’s also done digitally and involves printing just a few copies of the book at a given time. The major differences being that as an author you only print once your books have been paid for therefore you don’t incur any of the printing costs. Usually, the author will be told up front what the cost of printing each individual copy of the book will be therefore when they place the book on an online bookstore, the price indicated is inclusive of the printing and shipping costs so once a reader pays for the book, it’s printed and shipped to them without the author having to incur any cost. This is a method ideal for first time authors. The main disadvantage however is the unit cost per book will be very high.
Be sure to carefully weigh the pros and cons of each of these approaches before you decide which will work best for you.
If you are an author looking for an alternative book store in New York City to carry your book, or you are an avid reader looking to access interesting books to read, feel free to reach out to us.a